Contacts Team По-русски



Pianto is mid-range Italian table wine. On request of the Vinny Kaskad (Wine Cascade) company we elaborated the name, logo, label, and back label for white and red wine.


In the course of the work we discovered a beautiful Italian word “pianto” that means “tears”. In the Russian language phonetically it is very harmonious with the word “winy” and at the same time it does not raise any doubt in its Italian origin.

Label Concept

Experiments with drops and grapes led to berry bunches that turn into drops...or tears. The lettering style resembles quill writing.

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