Delo Vkusa (Matter of Taste) is a brand comprising an online store and two show rooms offering Kazakh farm products in the
We have developed a name that comprises two different ideas. It reflects on the product’s taste as well as the fact that the production and sale of these products are a matter of taste, a matter of life and a business that is a pleasure. (NB: the Russian collocation “Delo vkusa” has double meaning realization; it stands for “a matter of taste” and “flavor business”).
The association with a small and cozy European café prompted us to choose the visual image. We picked a very lively, “man-made” style in order to help the customers make a decision to purchase the products online. The key trademark identifier is a skeuomorphic background resembling a chalk board with drawings and writings on it.
The self-explanatory name suggested the idea of a handicraft logo: symbolic shapes of a hammer (=business) and a spoon (=flavor). The shaped frame is repeated in the labels, price tags, signs, and other brand carriers.